The retail industry is one of the biggest industries in the world; it has been serving people of all kinds for their needs and requirements for years. But, it should be revolutionized since the industry is now too feeble to adapt to the evolving environment.

Therefore, to prevent from being abandoned, retailers managed to develop their stores. One of the most feasible devices to advance the retail industry is RFID, or Radio Frequency Identification, a wireless system that has made running retail stores a hundred times easier.

Let's get into what has revolutionized when put RFID in retail.

Challenges Faced By The Retail Market

The retail market is not the same as it was ten or twenty years ago; it has evolved drastically. And not in an entirely positive manner. There are many challenges the retail market faces these days, and a few are listed below.

1) Surging/Advancing E-Commerce

Even though the rise of e-commerce has made people's lives easier, it has brought a backlash to the retail market. The retail market has lost many customers as people tend to divert toward online shopping. Moreover, the advancement in e-commerce has left behind the retail market regarding technology.

2) Increasing Cost

The whole world has suffered from the rise in inflation ever since the pandemic came about. It has also impacted the retail industry: the increasing cost of rent, warehouse, labor, and workforce shortage has now become a challenge for retailers to prosper.  

3) Evolving Consumer Behavior

As individuals become increasingly advanced with each passing day, they have changed their buying behavior patterns. The factors that once influenced the purchasing decisions have now changed to a few others. People have become more aware of what they need and always look for the best option. These changing patterns have created a challenge for retailers.

RFID In Retail

It is essential to adapt to RFID in the retail industry. The technology helps retailers to cut their labor costs as it can manage some repetitive jobs, like checking the expiration date, more efficiently and accurately.

Through RFID software, the retailers can keep track of their stock-taking transactions, inventory levels, individual customer purchase, and even order history. For the customers, retail stores that are equipped with RFID technologies can provide them with more satisfactory customer service. Since no shop assistant is following them, giving them time and space for free shopping. Besides, some stores employ the smart terminal for rapidly checking detailed information about the item they pick. Most importantly, customers do not have to wait in the check-out queue. The whole RFID system makes store sourcing much more efficient.

After notifying what positive effect RFID system will bring to retail technology, Let's get to know some RFID devices. Hopeland has introduced a wide variety of RFID in retail that can help retailers overcome a few of these challenges and save them from becoming obsolete. Here is the products introduction:

1) IoT Android RFID Reader

The long-range RFID reader, as the major element of the RFID system, is a device with one or more antennas that emit radio waves and receive signals back from the RFID tag. The reader we provide can support remote configuration via web software, increasing the retail stores' working efficiency and cutting the manual force. It is highly sensitive and accurate and can support GEN2 V2/DNA tag, meaning that the new generation of RFID tags, which are more capable of protecting privacy, is also compatible with the readers. In addition, the reader boasts greater efficiency, scanning up to 600-900 tags per second, and capability in dealing with extreme weather.

2) UHF RFID Handheld Reader

The reader can collect the items' information in a more flexible and efficient way. The smart terminal is compatible with WIFI, Bluetooth, 4G, GPS, and Beidou, which is regarded as one of the handiest tools for regular goods checking, inventory, and searching.

3) UHF RFID Tag

The UHF RFID tags are a type of tracking system that uses smart barcodes in order to identify items. For the retail industry, the UHF paper label is the capable carrier for items' information. With numerous items to be recorded daily, RFID tags should be affordable and capable of mass provision.

The Bottom Line

RFID in retail is not a choice anymore. It is necessary for all retailers who need to keep up with the industry and protect them from becoming obsolete.

Moreover, since this is about technological advancement, you must get the best one on board. Today, the ideal place to find the best and most reliable RFID equipment is Hopeland. Visit our website now and find out more details about our RFID equipment.